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Trucking is an expansive and flourishing occupation—and it’s one of the industries that hasn’t slowed down during the current COVID-19 crisis. Companies and essential businesses turned to trucking, heavily relying on owners/operators to deliver their much-needed products across the nation. With this level of productivity and increased activity comes the question of success. What is now deemed “successful” in the trucking industry?

For some people, success is defined by what they have. For truck drivers, success is determined by their quality of work and the professional milestones they meet. But if you’re new to owning and operating your own business, figuring out how to measure success outside of just numbers can seem overwhelming. There’s so much more to success than sheer quantity or numerical values. In this article, we’ll break down the top five things you should do if you’re aiming for success in the trucking industry.

1. Be Positive

Trucking can be a strenuous job, but if you approach your career with set goals and a positive attitude, you’re more likely to beat out the competition and thrive as a business owner. It’s essential to consider your needs and desires to establish your short-term and long-term goals. Write out your goals and treat them as stepping stones to your future. Another tip for success: Try starting your day with “I get to” instead of “I have to.” When you work as an optimist, you can be 20 to 40% more successful than pessimists.

2. Health Matters

Successful business owners know a healthy body leads to a healthy mind, which leads to a healthy business. Researchers at the University of Georgia asked a group of people who make upward of $100,000 per year what helps them find success in their work. At least 75% credited their focus and drive to physical fitness. If your health is compromised by an unhealthy diet or lack of exercise, you’re almost guaranteed to spend more time in a doctor’s office and less time running and growing your business. An unhealthy lifestyle also leads to poor leadership skills and personal qualities, like tiredness and irritability. By staying on top of your health, you’ll be more energized, focused, and capable of taking your trucking business to the next level.

3. Focus Is Key

Business owners become successful by staying focused, committed, and driven. It’s easy to lose focus in the hustle of day-to-day operations; to grow your business, however, try incorporating healthy and productive habits. Each morning, write out your goals for the day then focus on them one at a time. When you focus on too many things at once, you lose up to 40% of your productivity. Working one goal at a time will help you hone in on the day ahead. While on the clock, eliminate distractions and stay committed to your goals. Combine your focus and commitment, and those around you will see you as a driven leader and someone they want to work with.

4. Work Harder and Smarter

Having a business means setting goals, achieving them, then working hard to outdo yourself on your next set of plans. A study from Harvard showed 3% of graduate students had written goals and plans. Ten years later, the 3% were making 10 times more than the 97% who didn’t have written goals. Make your goals achievable, then strive to achieve them. To work smarter, try placing your simple tasks and goals at the start of your day. It’ll give you a sense of accomplishment and help you conquer the more challenging tasks later.

5. Don’t Be Afraid to Fail

Finally, don’t be afraid to fail. It works exactly how it sounds. Things don’t always go according to plan. Some things are past our control, and that’s OK. Successful owners aren’t afraid to leap, even in the face of potential failure. It’s important to lose any fear of judgment and view your losses as learning opportunities. To get to your future, weigh the pros and cons of new options, accept any outcome, then strive for the next best thing.

Now that you have the tools for success, it’s time to get to work.

Interested in learning what it takes to become a successful owner/operator? Check out our post, How to Succeed as an Owner/Operator. For more industry news and content, stay up to date with our blog. Ready to begin your career as a trucker, but need some financial guidance? Visit our website to view our list of services, and contact us with any questions.

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